The assumptions that shape a culture are rarely visible until they are examined, and the ones that shape persons are the best hidden of all. This section brings philosophy and critical theory to bear on the structures of power, subjectivity, and meaning that decide what a person is for — the architecture of the unconscious in Jung, the media that remake their users in McLuhan, the culture industry Adorno showed manufacturing both its entertainment and its critics. If the other four lenses watch a person being made, this one turns to the makers: who built the molds, who profits from the fit, and what it would take to see the process from outside it. It includes a standing inquiry into what happens to criticism, and to writing itself, once a machine can produce both.
One of five lenses. One question: how a person is made, and what it costs to be made that way.
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